Thanks to Gemini, the right response is already ready to go before we even open the email.

@googleworkspace

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Google Workspace with Gemini

Learn how Google Workspace brings powerful generative AI features to Gmail, Docs, Sheets and more.

6 videos

Why it worked

The video uses a relatable founder story to demonstrate a specific, high-value AI capability, making the tool feel like an essential partner for small business growth.

Summary

A founder explains how he uses Gemini in Google Workspace to automate customer support emails for his company, RigStrips. This automation allows him to save time and focus on product development and outdoor activities.

Structure

1Hook highlighting the efficiency of Gemini
2Introduction of the founder and his company
3Brief origin story of the business
4Demonstration of Gemini drafting an email response

Original caption

From a napkin sketch to 150k+ orders shipped with a 2-person team! 🚗🏔️ Co-founder of @RigStrips Zhach Pham uses Gemini in Google Workspace to answer customer support emails instantly, leaving more time for testing gear outdoors. 🌲⚡

More from @googleworkspace

Product placement

(a) Gemini (Google Workspace with Gemini) ACTS: the interface is shown generating email responses for the user; (b) RigStrips APPEARS: the founder's company, mentioned as context for the user's workflow, removing it would not change the demonstration of the tool's capability.

On-screen text

Thanks to Gemini, the right response is already ready to go before we even open the email. It knows the response before we do. Zhach Pham CO-FOUNDER RIGSTRIPS Hey, I'm Zhach, the co-founder of RigStrips. At RigStrips, we make car accessories for people who love the outdoors. It all started with an idea sketched on the back of a receipt at a bar in Denver. Still got it. From there we were packing orders out of my Denver garage, and since then we've grown to shipping over 150,000 units across the world. For customer support, Gemini has learned how we communicate with our customers, so the right response is teed up before we even open the email. It's not just saving us time, it's giving us time back. So we can spend more of it outside, testing our products and coming up with new ones. Google Workspace with Gemini

Transcript

Thanks to Gemini, the right response is already ready to go before we even open the email. It knows the response before we do. Hey, I'm Zhach, the co-founder of RigStrips. At RigStrips, we make car accessories for people who love the outdoors. It all started with an idea sketched on the back of a receipt at a bar in Denver. Still got it. From there we were packing orders out of my Denver garage, and since then we've grown to shipping over 150,000 units across the world. For customer support, Gemini has learned how we communicate with our customers, so the right response is teed up before we even open the email. It's not just saving us time, it's giving us time back. So we can spend more of it outside, testing our products and coming up with new ones.