Gemini helps our team spend less time staring at a blank page,

@googleworkspace

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Google Workspace with Gemini

Learn how Google Workspace brings powerful generative AI features to Gmail, Docs, Sheets and more.

6 videos

Why it worked

The video uses a relatable 'founder' persona to demonstrate a specific, high-value use case for an AI tool, making the technology feel accessible and practical for other small business owners.

Summary

The founder of Petite Keep explains how she uses Google Workspace with Gemini to overcome writer's block and streamline her marketing efforts. She demonstrates the AI tool's ability to generate ad scripts and campaign ideas for her business.

Structure

1Introduction of the founder and her business
2Identification of the pain point: writer's block in marketing
3Demonstration of Gemini generating ad scripts
4Explanation of how the tool improves efficiency

Original caption

Raising 5 kids AND running @Petite Keep means every second counts! ⏱️ Founder Lindsay Mullenger uses @googlegemini to brainstorm campaigns, write ad scripts, and beat writer's block. See how at the link in bio!

More from @googleworkspace

Product placement

Google Workspace with Gemini: (a) ACTS — the creator demonstrates using the Gemini interface to brainstorm campaign ideas and draft ad scripts. Petite Keep: (a) ACTS — the creator showcases her physical products (heirloom keepsake trunks) and explains how she uses the tool to market them. Removing the mention of Google Workspace would change the video's focus on the tool's utility, while removing Petite Keep would change the subject of the business being run.

Call to action

See how at the link in bio!

On-screen text

Gemini helps our team spend less time staring at a blank page, and more time telling the stories behind our products. Hi, I'm Lindsay and I'm the founder of Petite Keep. We handcraft heirloom keepsake Trunks to help families tell their stories for generations to come. As a founder, I'm constantly thinking about how to tell our story in new ways. One of the biggest challenges is creating new ad scripts that resonate with new audiences, while staying true to our brand. Gemini has become such a valuable creative partner for us. We use it to brainstorm campaign ideas, draft new ad scripts, and quickly explore new brand messaging angles before refining it ourselves with our brand voice. Running a growing business while raising five children means I'm always looking for ways to be more efficient. Embrace tools that give you time back, so you can spend time doing what you can do best. Google Workspace with Gemini

Transcript

Gemini helps our team spend less time staring at a blank page, and more time telling the stories behind our products. Hi, I'm Lindsay and I'm the founder of Petite Keep. We handcraft heirloom keepsake Trunks to help families tell their stories for generations to come. As a founder, I'm constantly thinking about how to tell our story in new ways. One of the biggest challenges is creating new ad scripts that resonate with new audiences, while staying true to our brand. Gemini has become such a valuable creative partner for us. We use it to brainstorm campaign ideas, draft new ad scripts, and quickly explore new brand messaging angles before refining it ourselves with our brand voice. Running a growing business while raising five children means I'm always looking for ways to be more efficient. Embrace tools that give you time back, so you can spend time doing what you can do best.