Not a rich celeb who can

The video leverages a relatable "not a celeb" framing to introduce a generous giveaway, tapping into the desire to help others and the common experience of preparing for a baby.

The creator, who owns a parenting brand called citymouse, offers to send their diaper backpack to ten women in need and also buy items from their registries. This is presented as an alternative to clearing multiple registries like a celebrity might.