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“Baby” G-Wagon coming “sooner than you think”, Mercedes CEO says

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Why it worked

The video leverages high-profile executive access and a specific, highly anticipated product update to drive engagement through authoritative news reporting.

Summary

Bloomberg Business interviews Mercedes-Benz CEO Ola Kallenius regarding the upcoming "baby" G-Class vehicle. The CEO confirms the car is in development and will be released within 24 months.

Structure

1Interviewer asks for a delivery date for the baby G-Class
2CEO discusses the popularity of the original G-Class
3CEO confirms the smaller model is coming soon
4CEO provides a timeline of less than 24 months

Product placement

Mercedes-Benz (a) ACTS: the CEO is interviewed about their upcoming vehicle, the "baby" G-Class. Bloomberg (b) APPEARS: watermark and channel logo, attribution for the news report.

On-screen text

“Baby” G-Wagon coming “sooner than you think”, Mercedes CEO says Can you give us an update on the potential delivery date of the baby G? Ola Kallenius Mercedes-Benz Group CEO It seems like everybody loves the G-Class, it’s an iconic car. And when we made that announcement, we’re going to make a smaller brother to the G, it was like my phone was on fire with messages. And I can say this: It’s coming, and it’s coming sooner than you think. Voice of Oliver Crook Bloomberg News And when is that going to be? Can you give us a quarter or a half? Less than 24 months from now.

Original caption

“It's coming, and it's coming sooner than you think." Mercedes-Benz Group CEO Ola Kallenius says the "baby" G-Class will be revealed "less than 24 months from now". #Mercedes #GClass #GWagon #MercedesBenz #newcar