@muvadearest44 — 266x breakout selling Dr. D's Ulta Stylist Directory

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Black Women: Can yall tell me about your experience getting ur hair done at Ulta?

@muvadearest44

5.4K followers · usually 1.6K views a post

Views

424.6K

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Promoted product

Dr. D's Ulta Stylist Directory

2 videos

Why it worked

The creator taps into a high-intent community conversation by asking for specific, crowdsourced advice, which naturally leads viewers to click her directory link to contribute or find information.

Summary

The creator is crowdsourcing reviews and experiences from Black women regarding hair services at Ulta salons. She is promoting her own curated directory of Black stylists at Ulta to help others find quality service providers.

Structure

1Creator poses a question about Ulta hair services
2Creator asks for specific feedback on service quality and product usage
3Creator directs viewers to her custom directory link in bio

Product placement

Ulta (a) ACTS: The creator is asking for reviews and experiences regarding their salon services, specifically mentioning silk presses and blowouts. The video is driving traffic to a directory of Black stylists at Ulta, making the salon service the subject of the inquiry and the directory the tool being promoted. Cecred (a) ACTS: The creator asks if Ulta uses these products, making them a subject of the inquiry.

Original caption

For research purposes 😭 I’ve been seeing more women recommend their salon services as an alternative to independent stylists, and I’m curious! If you’ve been to Ulta for your hair, how was your experience? Do they use all Cecred products fr? How was the pricing? Would you go back? Please share your experiences, recommendations, and locations if you have a stylist you love! I’m especially interested in hearing from women who have gotten silk presses, blowouts, or other services. 💕 #BlackHairCare #UltaBeauty #BlackWomen #SilkPress #HairTok