@muvadearest44 — 327x breakout selling Dr. D's Ulta Stylist Directory

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Mood after doing the Lord's work and putting 30+ Black Ulta hairstylists from across the country in ONE comment section (below) to make finding a stylist easier for my girlies.

@muvadearest44

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Dr. D's Ulta Stylist Directory

2 videos

Why it worked

The video solves a specific, high-friction problem for a niche audience by curating a resource that didn't exist, turning a personal project into a highly shareable and useful community tool.

Summary

The creator announces that she has compiled a directory of over 30 Black hairstylists working at Ulta Beauty locations across the country. She directs viewers to the comment section and her bio link to access the directory and find a stylist in their area.

Structure

1Creator introduces the directory project
2Explains the purpose of finding Black stylists at Ulta
3Directs viewers to the comment section and bio link
4Encourages community engagement and updates

Product placement

Ulta Beauty (a) acts: the creator is curating a directory of stylists specifically employed by this brand to help users find them. Removing the brand name would change the entire premise of the video, which is about locating services within this specific company. Dr. D's Ulta Stylist Directory (a) acts: the creator has built and is promoting a custom web app directory that organizes these stylists by city and state. This is the primary destination for the CTA.

Original caption

Okay y’all, I made it easier for my girlies! Thank me later (and now lmfao) I put 30+ Black Ulta hairstylists from across the country in ONE comment section, organized by city and state! 📍 Find your city, check out their work, and reach out! Don’t see your city? DROP IT BELOW and I’ll do the digging! Know a Black Ulta stylist? Tag them! We’re not gatekeeping over here! This is a growing list, so save this video and follow for updates as I find more stylists! 💕 #UltaBeauty #BlackUltaStylists #BlackHairStylists #Boston #TaylorMI