SOURCE: META

@verge

475.4K followers · usually 17.9K views a post

Views

821.8K

Likes

25.0K

Comments

852

Shares

1.5K

SoundTikTok sound · original sound - verge

Promoted product

Ray-Ban Metas

Why it worked

The video leverages a known figure (Mark Zuckerberg) and a popular product line (Ray-Ban) to generate interest in a new tech product. The focus on 'thinnest pair' and 'iconic style' appeals to both fashion and technology enthusiasts.

Summary

Mark Zuckerberg announces Meta's new camera-less audio glasses, highlighting their thin design and long battery life. He specifically mentions the new 'Clubmaster' style as part of their thinnest Ray-Ban Meta offerings.

Structure

1Introduction of new glasses
2Discussion of design and battery life
3Announcement of new styles
4Mention of the 'Clubmaster' style

Product placement

Meta (company): Appears as a watermark and in on-screen text. Removing it would not change what happens in the video. Ray-Ban Metas (product): Appears on screen as the product being discussed and is the subject of the video. Removing it would change what happens in the video.

Original caption

Mark Zuckerberg says Meta’s new audio-only glasses will be the thinnest pair of Ray-Ban Metas the company has "ever shipped." #Meta #MetaConnect #Tech

More from @verge

On-screen text

SOURCE: META NEWS, META Meta's camera-less glasses are the "thinnest pair" of Ray-Ban Metas CLUBMASTER

Transcript

They can look like any other glasses. You can make them much lighter and slimmer. They have the longest battery of any of our glasses. They're going to last for a full day of use, whether that's, you know, using Muse throughout the day or listening to music or making calls. Audio glasses not only let us ship the thinnest pair of Ray-Ban Metas that we have ever shipped. We've also been able to refactor the electronics to support new styles like the iconic Ray-Ban Clubmaster.