Tesla shows off the new Roadster

@verge

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SoundTikTok sound · original sound - verge

Promoted product

Tesla Roadster

Tesla Roadster is an electric sports car designed with thruster technology that enables the vehicle to perform stunts, rapid acceleration, and controlled aerial maneuvers during operation.

7 videos6 creators

Why it worked

The video leverages high-production, visually arresting footage of a highly anticipated product to deliver a punchy, culturally relevant commentary on technology.

Summary

The video shows a promotional clip of the new Tesla Roadster performing a stunt where it drives up a ramp and uses thrusters to land. The creator uses the footage to comment on the realization of the promise of flying cars.

Structure

1Tesla Roadster performs a stunt
2The car drives up a ramp and uses thrusters
3The car lands successfully
4Commentary on the future of flying cars

Original caption

Tesla shows off the new Roadster by racing it up ramp and using jets to help it land. Elon Musk says it can “basically fly like a rocket.” #Tesla #ElonMusk #Roadster

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Product placement

Tesla (a) acts: the video demonstrates the new Roadster model performing a stunt. Removing it would change the video entirely. The Verge (b) appears: channel name in the handle and context, not the product.

On-screen text

NEWS. TESLA Tesla shows off the new Roadster SOURCE: TESLA

Transcript

Well, it worked. Flying cars are real. Yeah. Well, a friend of mine, Peter Thiel, once said that the future promised us flying cars, but instead we got 140 characters. Well, not anymore.