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The millennial generation thinks it's cringe to make content as a whole, whereas Gen Z, they'll make content all day. Gen and Gen Alpha, like they're just, they're making content like, you know, at 10 years old, 11 years old, like they're ingrained to make content. But the problem is there's no substance behind the content 'cause they don't have any life experiences. And I think that's the problem is like you have this huge gap and most business owners are falling in the millennial, like more like long-term business owners that have been established are like millennial age and they're, and they're like looking back. Ah, fucking, they're all crotchety about like the Gen Z's making videos. But they're at the same point, that's just stopping them from not making videos. And it's like the internet needs more like, you know, like grandpa wisdom.