Well, you won't share our daughter's name or face on the internet for her privacy.

@respectwok

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SoundTikTok sound · original sound - respectwok

Promoted product

obruce

Why it worked

The video uses a high-stakes, emotional personal narrative to build trust, while seamlessly integrating the product into a routine cooking demonstration, making the promotion feel authentic and non-intrusive.

Summary

The creator explains why he and his wife have decided to keep their daughter's identity private from their social media audience. Throughout the video, he prepares a meal using an obruce induction cooktop.

Structure

1Creator explains the decision to keep his daughter's identity private.
2Creator discusses the dangers of AI and internet safety.
3Creator demonstrates cooking a meal using an obruce induction cooktop.
4Creator reiterates the importance of privacy and thanks his audience for understanding.

Product placement

obruce (a brand of induction cooktop) — it ACTS as the cooking surface for the food being prepared; removing it would change the visual demonstration of the cooking process. The brand name is clearly visible on the device.

Original caption

Why we won’t share her face or name.

More from @respectwok

On-screen text

Share Name the privacy updating wife's last know her AI easier share not now her about mask Spider Man accord the see her about internet's place call really really guys she will

Transcript

Well, you won't share our daughter's name or face on the internet for her privacy. I know I've been updating you guys a lot on my wife's pregnancy for the last nine months. And I know a lot of you guys are probably very excited to see her, find out her name, and everything to that effect. And if we didn't live in such a screwed up world, I would be so happy to share that with you guys. But unfortunately, we do live in the age where AI is unregulated and bad people doing bad things becomes easier and easier every single day. So although me and my wife are both social media content creators and we share so much of our lives online, but this is a part of our lives we will not share. And we do ask that you guys respect that. Now this doesn't mean that I'm not going to include her in some way or form in my content. I've thought about maybe putting like a mask on her face, something like Spider-Man or Iron Man. But until she's old enough to consent to be in these videos on her own accord, she will stay off the internet. It's honestly such a shame because I would love for you guys to see her. I love her so much and I want to share that with the people that I care about and that includes you guys. But unfortunately, it's not looking like the internet's becoming a safer place every single day. So we did have to make this call. We really, really appreciate it if you guys understand and when she does finally arrive in this world, you guys will be among the first to know.