So, you want to come up for a few minutes?

@binge

1.6M followers · usually 1.6K views a post

Views

159.4K

Likes

2.2K

Comments

58

Shares

172

SoundTikTok sound · original sound - binge

Promoted product

BINGE

BINGE is a streaming service that provides access to stream the TV show Schitt's Creek.

8 videos

Why it worked

The video leverages a highly recognizable and humorous scene from a classic sitcom to capture attention, then seamlessly pivots to a promotional CTA for the streaming service where the show is available.

Summary

A clip from the television show Seinfeld is used to promote the streaming service BINGE. The video features a humorous dialogue between Jerry and a date, followed by a call to action to stream the show on the platform.

Structure

1Jerry asks his date to come up
2She rejects him citing his act
3Jerry is confused by her reasoning
4She explains she cannot respect his work
5

Original caption

No respect. I don’t get no respect, no respect at all. Stream Seinfeld now on BINGE. #Seinfeld

More from @binge

Product placement

BINGE: (a) it ACTS — the video explicitly directs the viewer to stream the show on this platform. Removing it would change the purpose of the video, which is to drive subscriptions to the BINGE service.

Call to action

Stream Seinfeld now on BINGE

On-screen text

So, you want to come up for a few minutes? I'm sorry, Jerry. I just don't think this is going to work. Really? I know, I'm sorry. SHE HAS STANDARDS Stream Seinfeld now on BINGE Gee, I... I just didn't expect it from the way you've been acting. Are you sure you want to talk about this? 'Cause I sure don't. Of course I want to talk about it. Well, okay. I guess things changed for me on Tuesday night. Tuesday night? What happened Tuesday night? I saw your act. My act? What does that have to do with anything? Well, to be honest, it... ...it just didn't make it for me. It's just so much fluff. I can't believe this. So, what are you saying? You didn't like my act, so that's it? I can't be with someone if I don't respect what they do. You're a cashier.

Transcript

So, you want to come up for a few minutes? I'm sorry, Jerry. I just don't think this is going to work. Really? I know, I'm sorry. Gee, I... I just didn't expect it from the way you've been acting. Are you sure you want to talk about this? 'Cause I sure don't. Of course I want to talk about it. Well, okay. I guess things changed for me on Tuesday night. Tuesday night? What happened Tuesday night? I saw your act. My act? What does that have to do with anything? Well, to be honest, it... it just didn't make it for me. It's just so much fluff. I can't believe this. So, what are you saying? You didn't like my act, so that's it? I can't be with someone if I don't respect what they do. You're a cashier.