2016: Her: “Babe, I got a job at the morgue. $30k/year!

@melefante6

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SoundTikTok sound · original sound - marcscibilia

Promoted product

Airbnb Investor Academy

Why it worked

The video uses a compelling 'rags-to-riches' personal narrative that addresses a common pain point (work-life balance) to build trust before pivoting to the solution (his coaching program).

Summary

The creator tells the story of how he and his wife transitioned from traditional high-paying jobs to becoming full-time Airbnb investors to spend more time with their family. He uses this narrative to promote his Airbnb investment coaching program.

Structure

1Struggling with low-paying jobs
2Transitioning to high-paying tech jobs but losing time
3Discovering Airbnb investing via AirDNA
4Scaling to 15 properties and quitting corporate jobs
5Call to action to join his coaching program

Original caption

It's not about how much you make at the end of the day, it's about what you do with what you make. If you make good money but you're not present for your spouse or your kids...in my opinion that's not "living". Don't get me wrong, we all need to support our families any way we can! But if there's a better way to do that, go for it!

More from @melefante6

Product placement

Zillow (a) ACTS: it is the platform used to find the house. AirDNA (a) ACTS: it is the tool used to calculate potential rental income. Airbnb (a) ACTS: the business model being operated and the platform where the properties are listed.

Call to action

Comment “START” and let’s chat

On-screen text

2016: Her: “Babe, I got a job at the morgue. $30k/year! 2016: Me: “That’s great! We’re making $65k combined now!” Her: “Idk how much longer I can do this job…” Me: “I’m going to find a way to make us more money” 2017: Me: “Babe, I got the google job. $100k/year!” Her: “You work 60 hrs/week now… I might as well keep working…” 2018: Me: “Babe, I got the new tech job! $200k/year…” Me: “I’m starting to realize money isn’t our problem…” Her: “what do you mean? we worked so hard to get here…” Me: “We both work nonstop…How will we ever be present for our kids?” Her: “AND be present for eachother …" Me: “idk how we’re going to do this, but I promise I’ll find a way… ” 2019: Me: “Babe, check out this $495k house on Zillow” Her: “We already have a home, why would we need another?” Me: “AirDNA says it can make us $2-3k/month…” Me: “We can put 15% down and I can sell my truck for furnishing costs…” Her: “I trust you, let’s do it” 3rd month in: “Babe! our house is set to cash flow $7,000 🤯” Me: “If we do this 2-3 more times, we can quit our jobs…” Her: “Let’s do it as fast as we’re able to” 2020: We liquidated our retirement accounts to buy 2 more Airbnbs… 2021: Partnered with an investor for our 4th… Our Airbnbs were making $30k/month and we quit our jobs in April, 2021… Today we own 15 Airbnbs… And we’re stay at home parents for our kids ❤️ It’s not about how much you make… It’s about what you do with what you make… If you want our help to start your first Airbnb… Comment “START” and let’s chat