Our neighbors think my wife and I won the lottery...

@melefante6

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SoundTikTok sound · original sound - melefante6

Promoted product

BNB Investor Academy

Home | BNB Investor Academy

4 videos

Why it worked

The video leverages a relatable 'rags-to-riches' narrative that contrasts the pain of corporate life with the freedom of passive income, effectively building trust before presenting the coaching service as the solution.

Summary

The creator shares his personal journey of transitioning from a high-stress corporate job to financial freedom through short-term rental investing. He uses this story to promote his coaching service for aspiring Airbnb hosts.

Structure

1Hook about neighbors assuming lottery win
2Montage of leisure time during work hours
3Flashback to corporate burnout in 2019
4Explanation of the first property investment
5

Original caption

We're forever grateful for where we are today. The journey definitely wasn't easy! But it was worth it

More from @melefante6

Product placement

Airbnb: (a) ACTS — the creator demonstrates his business model of listing properties on the platform to generate income, which is the core of his success story. Removing it would change the entire premise of the video. BNB Investor Academy: (a) ACTS — the creator offers his help to start an Airbnb business via a comment-based CTA, which leads to his coaching/course service. Removing it would remove the promotional intent of the video.

Call to action

Comment “START” and I’ll reach out.

On-screen text

Our neighbors think my wife and I won the lottery... We're at home at 1pm on a Tuesday... At the park on a Wednesday morning... At the lake while everyone else is at work... One asked “so..what do you actually do?” The honest answer? We did the hard part 7 year ago... In 2019 we were both working 60h weeks in corporate... We saw each-other for maybe 2 hours a day... So we put down 15% on a 495k house in Nashville... ($74,250) I sold my truck to pay for furniture... We listed it on Airbnb hoping to make $2k/month... But.. it didn't go that way... 3 months in, it was set to cash flow $7,000 So we did it again. And again... By April 2021, we had 4 Airbnbs making us $30k/ month and we quit our jobs... Today we own 15... And our “job” is being home with our 2 kids... So yeah, we're unemployed... We just never have to go back... If you want our help to start your first Airbnb... Comment “START” and I’ll reach out.

Transcript

Our neighbors think my wife and I won the lottery. We're at home at 1pm on a Tuesday. At the park on a Wednesday morning. At the lake while everyone else is at work. One asked so what do you actually do? The honest answer? We did the hard part 7 years ago. In 2019 we were both working 60 hour weeks in corporate. We saw each other for maybe 2 hours a day. So we put down 15% on a 495k house in Nashville. I sold my truck to pay for furniture. We listed it on Airbnb hoping to make 2k a month. But it didn't go that way. 3 months in, it was set to cash flow 7,000. So we did it again. And again. By April 2021, we had 4 Airbnbs making us 30k a month and we quit our jobs. Today we own 15. And our job is being home with our 2 kids. So yeah, we're unemployed. We just never have to go back. If you want our help to start your first Airbnb, comment START and I'll reach out.