Looking for an easy Halloween dinner that's actually fun to make?

@dancearoundthekitchen

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Promoted product

Hy-Vee

Hy-Vee grocery store offers everything you need in one place! Order groceries online and enjoy grocery delivery, pickup, prescription refills & more! Shop now!

3 videos3 creators

Why it worked

The video combines a highly visual, seasonal recipe with a clear, relatable shopping destination, making the advertisement feel like helpful, festive content.

Summary

The creator demonstrates a Halloween-themed recipe using ingredients purchased at Hy-Vee. The video serves as a sponsored advertisement for the grocery store chain.

Structure

1Hook with finished product
2Shopping at Hy-Vee
3Preparing the dough and hot dogs
4Baking the mummies
5

Original caption

These Hot Dog Mummies are the ✨perfect ✨ meal for Halloween! Stop by @Hy-Vee to grab everything you need to make Halloween dinner extra fun! 👻 #Ad #HyVeeHalloween RECIPE Preheat the oven to 375F and line a baking sheet with parchment paper. Unroll one tube of refrigerated Hy-Vee Pizza Crust and cut it into 12 even strips. Wrap each strip around a hot dog to look like a mummy. Place the dough-wrapped hot dogs on the prepared pan and bake for 16-20 minutes or until golden brown. Remove from the oven and use little dots of mustard to apply two eyeball sprinkles (or black peppercorns) to each mummy. Serve with ketchup and mustard, if desired.

More from @dancearoundthekitchen

Product placement

Hy-Vee: (a) ACTS; the creator shops at this store for all ingredients, and the store is explicitly named as the source for the products. Removing it would change the video's premise of shopping at this specific retailer. Nathan's Famous Beef Franks: (a) ACTS; the product is shown, held, and used as the main ingredient for the recipe. Removing it would change the recipe. Hy-Vee Pizza Crust: (a) ACTS; the product is shown, opened, and used as the main ingredient. Removing it would change the recipe. Hy-Vee Ketchup: (a) ACTS; the product is shown and used for the dipping sauce. Removing it would change the recipe. Hy-Vee Mustard: (a) ACTS; the product is shown and used for the dipping sauce. Removing it would change the recipe.

Call to action

Stop by @Hy-Vee to grab everything you need to make Halloween dinner extra fun!

On-screen text

Looking for an easy Halloween dinner that's actually fun to make? I've got you covered. I'm picking up everything I need at Hy-Vee where I know I can find quality products without compromising on value. To make these hot dog mummies, simply cut pizza dough into strips and wrap them around beef franks to look like little mummies. Place them on a parchment-lined baking sheet, making sure to give them a little bit of room to grow as they bake. Once golden brown, you'll remove them from the oven and attach a couple cute little eye sprinkles. I like to make a really simple, spooky ketchup and mustard web for dipping. These hot dog mummies are so cute and festive, the whole family is going to love them.

Transcript

Looking for an easy Halloween dinner that's actually fun to make? I've got you covered. I'm picking up everything I need at Hy-Vee where I know I can find quality products without compromising on value. To make these hot dog mummies, simply cut pizza dough into strips and wrap them around beef franks to look like little mummies. Place them on a parchment-lined baking sheet, making sure to give them a little bit of room to grow as they bake. Once golden brown, you'll remove them from the oven and attach a couple cute little eye sprinkles. I like to make a really simple, spooky ketchup and mustard web for dipping. These hot dog mummies are so cute and festive, the whole family is going to love them.