Okay, I'm on lunch and I have 15 minutes left

@brianna_or_brie

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SoundTikTok sound · Elevator Music

Promoted product

Kitsch Heatless Curling Headband

2-in-1 design: stylish active headband that doubles as a curling tool. Soft, breathable, for all hair types. Vegan & cruelty-free. Shop KITSCH.

2 videos2 creators

Why it worked

The video succeeds by integrating a product demonstration into a relatable, time-constrained 'day-in-the-life' scenario, making the product feel like a genuine part of the creator's routine rather than a forced advertisement.

Summary

A surgical technician uses her lunch break to test a heatless curling headband and hair gel while at work. She demonstrates the application process and plans to see the results after her shift.

Structure

1Creator introduces the product during a lunch break
2Reads instructions and examines the headband
3Applies hair gel and headband
4

Original caption

Be so fr why do I do this to myself? Lol we’ll see if this comes out good. I do have plans after work. #surgicaltech #ornurse #badhairday #hairtok #kitch

More from @brianna_or_brie

Product placement

Kitsch: (a) ACTS — the creator demonstrates the use of the heatless curling headband by placing it on her head and wrapping her hair around it. Removing it would change the entire premise of the video. Aussie: (a) ACTS — the creator applies the hair gel to her hair and comments on its scent and texture. Removing it would change the demonstration of the hair styling process.

On-screen text

Okay, I'm on lunch and I have 15 minutes left and I forgot I bought this and I wanna see if it works, so let's try it. Reading the directions for everything (OR life) There's a wire in it. I was wondering how this was gonna. Back to the directions... This stuff smells so good. I actually really hate the way this stuff feels in my hands. Okay, I need to wash that up. Okay. The box says that it should be like this, but I kind of wanna flip it cause I wanted the curls to come from the top. I'm doing it like this. I don't know. I might regret this. I feel like this is gonna come out just as chaotic as it looks going in, but. Okay, so I accidentally stopped recording that, but this is how it looks now. And we have four hours left on our shift, so we'll see how this looks with four hours of marination under the scrub cap.

Transcript

Okay, I'm on lunch and I have 15 minutes left and I forgot I bought this and I wanna see if it works, so let's try it. Reading the directions for everything (OR life) There's a wire in it. I was wondering how this was gonna. Back to the directions... This stuff smells so good. I actually really hate the way this stuff feels in my hands. Okay, I need to wash that up. Okay. The box says that it should be like this, but I kind of wanna flip it cause I wanted the curls to come from the top. I'm doing it like this. I don't know. I might regret this. I feel like this is gonna come out just as chaotic as it looks going in, but. Okay, so I accidentally stopped recording that, but this is how it looks now. And we have four hours left on our shift, so we'll see how this looks with four hours of marination under the scrub cap.