NO DYE JOURNEY Day 90 update

@laviniarusanda

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SoundTikTok sound · original sound - laviniarusanda

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Promoted product

K18 FutureIQ™ Hair Serum

El primer champú morado de triple acción que elimina metales y minerales, neutraliza los tonos amarillentos existentes y protege contra futuros tonos amarillentos para un rubio como nuevo, un cabello como nuevo*. *k18hair.com/disclaimers

Why it worked

The video combines a personal journey with scientific explanation and a clear product demonstration, making it relatable and informative. The creator's background as a chemical engineer adds credibility to their explanation of the product's efficacy.

Summary

The creator shares a 90-day update on their "no dye journey" and their experience using the K18 FutureIQ™ Hair Serum. They explain the causes of premature graying and how the serum is designed to combat it, noting a reduction in shedding and a healthier scalp.

Structure

1Introduction to the 90-day update and personal graying journey
2Comparison of hair at Day 1 vs. Day 90, focusing on shedding
3Introduction of K18 FutureIQ™ Hair Serum and its claims
4

Original caption

90 days. No dye. Here’s my honest K18 FutureIQ™ serum update 🧬@K18 Hair @sephora #K18results #k18partner #K18hair #greyhairjourney #hairtips

More from @laviniarusanda

Product placement

K18 FutureIQ™ Hair Serum (ACTS - applied to hair, described as clinically proven to reduce graying, shedding, and scalp aging; removing it would change the video's focus and outcome) K18 (APPEARS - logo on product, removing it would not change the video's outcome) Sephora (APPEARS - mentioned as a place to buy the product, removing it would not change the video's outcome)

Call to action

Follow for the full no-dye journey

On-screen text

NO DYE JOURNEY Day 90 update ninety days ago Day 1 Day 90 existing grays are still visible and that's kind of what I expected but right now what I'm focusing on more closely is shedding and I'm definitely noticing way less of that if you missed my last video I'm 90 days into testing the new K18 FutureIQ™ Hair Serum Day 1 which is clinically proven to defy the visible signs of premature biological hair aging Day 30 and as a chemical engineer I love a good experiment so here's what's actually going on premature graying happens from oxidative stressors like UV pollution hormonal shifts and even lifestyle changes slows down the cell activity inside the hair ball disrupting that pigment production exactly what the FutureIQ™ serum is designed to target with the multi vital technology that is scientifically proven to reduce graying shedding and even that scalp aging I typically have a very dry and sensitive scalp After 3 months, 70% of people show less greys and retain up to 19k more hairs less flaking and a healthier overall like me in that category of 30% or less gray hairs and very fine hair as well You make the perfect candidate like me for the serum Follow for the full no-dye journey just at 90 days so I can't wait to see the results down the line I'm sticking to no dying so follow along for the journey

Transcript

ninety days ago I stopped dyeing my hair as a 24 year old who started graying at 17 and here is my honest update existing grays are still visible and that's kind of what I expected but right now what I'm focusing on more closely is shedding and I'm definitely noticing way less of that if you missed my last video I'm 90 days into testing the new K18 FutureIQ™ Hair Serum which is clinically proven to defy the visible signs of premature biological hair aging and as a chemical engineer I love a good experiment so here's what's actually going on premature graying happens from oxidative stressors like UV pollution hormonal shifts and even lifestyle changes slows down the cell activity inside the hair ball disrupting that pigment production exactly what the FutureIQ™ serum is designed to target with the multi vital technology that is scientifically proven to reduce graying shedding and even that scalp aging I typically have a very dry and sensitive scalp After 3 months, 70% of people show less greys and retain up to 19k more hairs less flaking and a healthier overall like me in that category of 30% or less gray hairs and very fine hair as well You make the perfect candidate like me for the serum Follow for the full no-dye journey just at 90 days so I can't wait to see the results down the line I'm sticking to no dying so follow along for the journey