Why it worked
The video leverages high-quality, visually appealing food photography and creates anticipation for a limited-time seasonal product launch.
Summary
The video displays a promotional graphic announcing three new holiday-themed drinks available at McDonald's starting November 3rd. The drinks featured are a Red Bull Frosted Cranberry Energizer, a Cookie Butter Frappé, and a Frosted Cranberry Splash with Sprite.
Structure
- 1Announcement of new holiday drinks
- 2Display of the three specific drink options
- 3Call to action to tag a friend
Product placement
McDonald's (a) ACTS: it is the retailer offering the drinks; Red Bull (a) ACTS: it is a featured ingredient in one of the drinks; Sprite (a) ACTS: it is a featured ingredient in one of the drinks. Removing these names would change the video as they define the product offering.
Call to action
Which one are you trying first? 👀👇 Tag your McDonald’s buddy!