McDonald's NEW & RETURNING FAVORITES

@addictedtoagooddeal

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Promoted product

McDonald's Appmcdonalds.com

Download McDonald’s by McDonald

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Why it worked

The post uses a high-utility, listicle-style format that aggregates multiple pieces of news into a single, easy-to-read visual, which is highly shareable for fans of the brand.

Summary

The post highlights upcoming and current limited-time menu items at McDonald's, including new drinks, a returning sandwich, and a Pokémon-themed Happy Meal. It serves as a promotional update for fans of the fast-food chain.

Structure

1Introduction of McDonald's new and returning menu items
2Showcase of Frozen White Peach Sprite
3Announcement of Frosted Cranberry Sprite and Red Bull drinks
4

Original caption

🍟 McDonald’s is bringing new flavors & returning favorites! 👀✨ 🥤 Frozen White Peach Sprite — available now at select restaurants ❤️ Frosted Cranberry Sprite & Red Bull drinks — November 3rd 🍪 Cookie Butter Frappé, Iced Coffee & Latte — November 3rd ⚡ Pokémon Happy Meal — November 5th 🍔 McRib — returned October 27th at participating locations! Which one are you trying first? 😍👇 Follow @addictedtoagooddeal for more food finds & updates! 💛 #McDonalds #McRib #pokemon #cookie #Foodie

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Product placement

McDonald's (a) acts: the brand is the subject of the entire post, showcasing its menu items and promotional schedule. Removing it would remove the entire subject of the post. Sprite (a) acts: featured as a core ingredient in the Frozen White Peach Sprite and Frosted Cranberry Sprite. Red Bull (a) acts: featured as a core ingredient in the Frosted Cranberry Sprite. McCafé (a) acts: the brand identity for the coffee and frozen drinks shown. Pokémon (a) acts: the theme for the Happy Meal promotion. McRib (a) acts: the specific sandwich being promoted as returning. Lottus (a) acts: the brand of cookie used in the Cookie Butter drinks.

Call to action

Which one are you trying first? 😍👇

On-screen text

McDonald's NEW & RETURNING FAVORITES Frozen Sprite White Peach Frozen White Peach Sprite Available now at select restaurants. McCafé Frosted Cranberry Sprite & Red Bull November 3rd McCafé Cookie Butter Frappé, Iced Coffee & Latte November 3rd Pokémon Happy Meal Returning November 5th • Cards TBA 15 cards, including 6 holo foil! McRib RETURNS October 27th At participating locations. @addictedtoagooddeal