Who says you can't rock eyeliner every day?

@beautylaneco

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SoundTikTok sound · original sound - beautylaneco

Promoted product

J.M.C.Y Gel Eyeliner Pencil

Buy J.M.C.Y Gel Eyeliner Pencil, Smooth Glide Waterproof Smudge-Proof Long Lasting Eye-Opening Precision Eye Liner Pen, Vivid Carbon Black & Lava Brown, Rich Pigment Creamy Texture, Daily Eye Makeup Beauty Essentials, Birthday Gift for Women and Men on TikTok Shop. Discover great prices on Eyeliner and get free shipping on eligible items. Shop now for exclusive deals!

2 videos

Why it worked

The video uses a high-contrast 'before/after' and 'stress test' (wiping the liner) to visually prove the product's main value proposition, which is its smudge-proof durability.

Summary

The video demonstrates the application and smudge-proof quality of the J.M.C.Y Gel Eyeliner Pencil. It showcases different shades and highlights the product's durability through a series of close-up clips.

Structure

1Introduction to the eyeliner
2Demonstration of smudge-proof quality
3Application tutorial
4

Original caption

🌡️ Tested at 36°C in the sun!! Zero smudge, zero budge — this liner can really take the heat ☀️QBJB6580-CCT#tightlines #blackeyeliner #vicecosmetics #gelliners #waterlineliner #tightlining #makeuptips #MY #Malaysia #KL #tiktok #JMCY #JMCYGelEyelinerPencil #JMCYCrushBrandDay #MyFirstJMCY

More from @beautylaneco

Product placement

J.M.C.Y Gel Eyeliner Pencil: (a) ACTS — the creator demonstrates applying the eyeliner to the waterline and eyelid, shows it being wiped with a cotton pad to prove it is smudge-proof, and performs color swatches on the hand. Removing this would change the entire video as it is the sole subject. Vice Cosmetics: (b) APPEARS — mentioned in the caption hashtags, but does not appear on screen or act in the video. Removing this would not change the video.

Call to action

Buy 1 Get 1

On-screen text

Who says you can't rock eyeliner every day? ¡Adiós al delineador corrido! ¿Realmente este delineador no se corre? 😭 THE YOU POV: You finally found an eyeliner that stays. Ultra Fine Tip Super Fine Gel Liner ✨ if black feels too much, switch to grey eyeliner pov : you found the creamiest and most pigmented eyeliner Buy 1 Get 1 E01 Carbon black E02 Lava brown Long-lasting, waterproof & smudge-proof The eye makeup essential I keep reaching for J.M.C.Y 5.9RM!