POV: You finally found an eyeliner that stays.

@beautylaneco

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SoundTikTok sound · original sound - beautylaneco

Promoted product

J.M.C.Y Smooth Color-Lock Gel Eyeliner

J.M.C.Y Smooth Color-Lock Gel Eyeliner is a cosmetic product designed for application on the waterline and eyelids to provide a smudge-proof and waterproof eye makeup finish.

9 videos

Why it worked

The video uses a relatable 'POV' hook that addresses a common pain point (eyeliner smudging) and immediately provides visual proof of the product's performance.

Summary

The video demonstrates the application and durability of the J.M.C.Y Smooth Color-Lock Gel Eyeliner. It shows the product being used for tightlining and includes a smudge-proof test on the creator's hand.

Structure

1Introduction of the eyeliner with a POV text overlay
2Demonstration of application on the waterline and eyelid
3Comparison of black and grey shades
4Close-up of the product tip and packaging

Original caption

Oily skin & hooded-eyes savior! Waterproof and sweat-proof all day — no panda eyes by night 🐼✅QBJB-CCT#tightlines #blackeyeliner #vicecosmetics #gelliners #waterlineliner #tightlining #makeuptips #Malaysia #KL #tiktok #JMCY #JMCYGelEyelinerPencil #MY

More from @beautylaneco

Product placement

J.M.C.Y Smooth Color-Lock Gel Eyeliner: (a) ACTS - the creator demonstrates applying the eyeliner to their waterline and eyelid, shows the tip, and performs a smudge-proof test on their hand. Removing it would change the entire video. Vice Cosmetics: (b) APPEARS - mentioned in the caption hashtags, but not demonstrated or featured in the video. Removing it would not change the video.

On-screen text

POV: You finally found an eyeliner that stays. Ultra Fine Tip Super Fine Gel Liner ✨ if black feels too much, switch to grey eyeliner pov : you found the creamiest and most pigmented eyeliner Small rounded tip Long-lasting, waterproof & smudge-proof J.M.C.Y Smooth Color-Lock Gel Eyeliner 6.9RM