Who says you can't rock eyeliner every day?

@beautylaneco

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SoundTikTok sound · original sound - beautylaneco

Promoted product

J.M.C.Y Gel Eyeliner Pencil

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2 videos

Why it worked

The video uses a relatable 'POV' hook and addresses a common pain point (smudging) with clear, visual proof of the product's performance.

Summary

The video demonstrates the application and durability of the J.M.C.Y Gel Eyeliner Pencil on various eye shapes. It highlights the product's smudge-proof, waterproof, and pigmented qualities through live demonstrations and hand swatches.

Structure

1Introduction with eyeliner application
2Demonstration of smudge-proof quality
3Showcasing ultra-fine tip and application
4

Original caption

Oily skin & hooded-eyes savior! Waterproof and sweat-proof all day — no panda eyes by night 🐼✅QBJB-CCT#tightlines #blackeyeliner #vicecosmetics #gelliners #waterlineliner #tightlining #makeuptips #MY #Malaysia #KL #tiktok #JMCY #JMCYGelEyelinerPencil

More from @beautylaneco

Product placement

J.M.C.Y Gel Eyeliner Pencil: (a) ACTS — the creator demonstrates its application on multiple eyes, shows its smudge-proof and waterproof properties with a cotton pad test, and swatches the colors on their hand. Removing it would change the entire purpose of the video. Vice Cosmetics: (b) APPEARS — mentioned in the caption hashtags, but does not appear or act in the video. Removing it would not change the video.

On-screen text

Who says you can't rock eyeliner every day? ¡Adiós al delineador corrido! ¿Realmente este delineador no se corre? 😭 THE YOU Smudge-Proof Liner Ultra Fine Tip Super Fine Gel Liner ✨ if black feels too much, switch to grey eyeliner pov : you found the creamiest and most pigmented eyeliner Small rounded tip E01 Carbon black E02 Lava brown Long-lasting, waterproof & smudge-proof J.M.C.Y Smooth Color-Lock Gel Eyeliner 6.9RM