Ultra Fine Tip

@beautylaneco

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SoundTikTok sound · original sound - beautylaneco

Promoted product

J.M.C.Y Smooth Color-Lock Gel Eyeliner

J.M.C.Y Smooth Color-Lock Gel Eyeliner is a cosmetic product designed for application on the waterline and eyelids to provide a smudge-proof and waterproof eye makeup finish.

9 videos

Why it worked

The video uses a clear 'problem-solution' hook by addressing the common pain point of eyeliner smudging into 'raccoon eyes' and immediately providing a visual, high-contrast demonstration of the product's effectiveness.

Summary

The video demonstrates the application and smudge-proof quality of the J.M.C.Y Smooth Color-Lock Gel Eyeliner. It shows the product being applied to the eyes and then tested with soap and a cotton pad to prove it does not smudge.

Structure

1Close-up application of the eyeliner
2POV text overlay highlighting the product's longevity
3Smudge-proof demonstration with foam and cotton
4

Original caption

Kulit berminyak, jom sini! Kalis air & peluh, tak luntur langsung — kekal kemas sepanjang hari 🐼✅QBJB-CCT#tightlines #blackeyeliner #vicecosmetics #gelliners #waterlineliner #tightlining #makeuptips #MY #Malaysia #KL #tiktok #JMCY #JMCYGelEyelinerPencil

More from @beautylaneco

Product placement

(a) J.M.C.Y Smooth Color-Lock Gel Eyeliner: ACTS; the creator demonstrates its application on the waterline and eyelid, and performs a smudge-proof test using foam and a cotton pad to prove its durability. Removing this would remove the entire purpose of the video. (b) JMCY: APPEARS; a watermark logo present throughout the video.

On-screen text

Ultra Fine Tip Super Fine Gel Liner ✨ POV: You finally found an eyeliner that stays. 24 horas con flow perfecto JMCY Tired of looking like a raccoon by 3 PM? Watch this. J.M.C.Y Smooth Color-Lock Gel Eyeliner J.M.C.Y EYELINER GEL PENCIL