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DRAMATIC VIDEO SHOWS SHARK ATTEMPTING TO EAT UNDERWATER CAMERA
@foxweather
2.8M followers · usually 2.5K views a post
Views
642.5K
Likes
15.4K
Comments
277
Shares
612
Why it worked
The video uses high-stakes, visually arresting nature footage to capture attention, which is then branded by the news outlet to drive traffic to their app.
Summary
A shark is filmed attempting to bite an underwater camera setup. The footage is presented by FOX Weather as an example of their weather and nature reporting.
Structure
- 1Shark approaches underwater camera
- 2Shark attempts to bite the camera pole
- 3Shark realizes there is no food and swims away
Product placement
FOX Weather (a) acts: the app is promoted in the creator's bio and the video is branded with their logo; it is the source of the content. Removing the logo would change the attribution of the video.
Original caption
UNEXPECTED MEAL: A shark attempted to take a giant bite of an underwater camera set up by the Atlantic Shark Institute, as video from October shows. The shark attempted to bite the metal pole a few times before realizing there was nothing for it to eat. #rhodeisland #shark
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