when Chipotle says dress up for a $6 Boorito you do what needs to be done 🌯

@sagethomass

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SoundTikTok sound · Spooky, Scary Skeletons (House VIP Remix)

Promoted product

Chipotle

Order tacos, burritos, salads, bowls and more at Chipotle Mexican Grill. Order online for pick up or delivery and join our rewards program today.

25 videos23 creators

Why it worked

The video leverages a popular, time-sensitive brand promotion and pairs it with a high-energy, relatable reaction that encourages audience participation.

Summary

A creator dressed in a dinosaur costume dances while holding a burrito to promote Chipotle's Halloween 'Boorito' discount offer. The video highlights the requirement to wear a costume to receive the $6 deal.

Structure

1Creator appears in a dinosaur costume
2Creator dances while holding a burrito
3Text overlay explains the $6 Boorito promotion
4Creator wishes viewers a happy Halloween

Product placement

Original caption

Costumes on, burritos $6! Head to Chipotle this Halloween! #chipotlepartner • • Valid 10/31/26 3pm-close, in-restaurant only at participating restaurants in the U.S. Costume & Rewards membership req’d. Limit 1 discounted item/guest. Full terms: chipotle.com/boorito