If you fart, you burn 57 calories.

@macro.daddy

344.9K followers · usually 2.5K views a post

Views

1.8M

Likes

134.8K

Comments

648

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63.5K

SoundTikTok sound · original sound - macro.daddy

Why it worked

The video uses absurd, shock-value humor to deliver a fitness-related message, which encourages high engagement and shares.

Summary

A fitness creator makes a humorous, satirical claim about burning extra calories by farting at the gym. The video serves as a personality-driven engagement piece for his fitness coaching brand.

Structure

1Humorous claim about burning calories by farting
2Comparison to gym calorie burn
3Punchline about having the squat rack to yourself
4Call to follow the creator

Call to action

follow the macro daddy

On-screen text

IF YOU FART 57 CALORIES YOU'LL BURN 120 CALORIES 177 CALORIES THE SQUAT YOURSELF A FATTY MACRO DADDY

Transcript

If you fart, you burn 57 calories. So if you go to the gym, you'll burn 120 calories. But if you go to the gym and fart in between your sets, you'll burn 177 calories, and you'll have the squat rack to yourself. Don't be a fatty, follow the Macro Daddy.