Hiya, my name's Vicky Gill,

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Why it worked

The video provides exclusive, behind-the-scenes insight into a popular show, satisfying audience curiosity while naturally integrating a call to action for the streaming platform.

Summary

The costume designer for Strictly Come Dancing explains the design process and intricate details behind a specific contestant's dress. The video concludes with a call to action to watch the show on BBC iPlayer.

Structure

1Introduction of the costume designer
2Explanation of the costume's construction
3Detailing the materials and embellishments used
4Reflecting on the design's performance on set

Original caption

#Strictly Costume Designer Vicky Gill is giving us the details behind Maddie’s Cha Cha costume from Week 5!

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Product placement

BBC (a) acts: the video is produced by the BBC and features their show 'Strictly Come Dancing'. Removing it would change the video as it is the source and subject of the content. iPlayer (a) acts: the video includes a 'Watch on iPlayer' button, which is a call to action to use the BBC's streaming service. Removing it would remove the CTA.

Call to action

Watch on iPlayer

On-screen text

STRICTLY COME DANCING: IT TAKES TWO Hiya, my name's Vicky Gill, VICKY GILL COSTUME DESIGNER Watch on iPLAYER This week we're going to take a look back at Maddie's costume, which was Cha Cha, last weekend. We started off with 110 panels to start creating Maddie's costume. From the neckline, we wanted to take it over the bust into the waist, back out to the hip and then into the skirt line. Making sure that all of the skirt was positioned at the bottom hip. Because this was giving us the maximum amount of movement. We have lots and lots of crystals on the base, we need to be able to see that. We're mixing pearls, which are a peach colour. Then we've got transmission stones. We've got a peridot green and a gold. As we look at the costume, we think of it just being a gold base, but there's lots of tone and shade within it, which has given us lots of value on set. If I could change anything about the dress moving forward, if I could do it again, I think I would have dyed the fringe to a slightly deeper green so that it melted in with these bagged out pieces.

Transcript

Hiya, my name's Vicky Gill, and I'm Costume Designer for Strictly Come Dancing. This week we're going to take a look back at Maddie's costume, which was Cha Cha, last weekend. We started off with 110 panels to start creating Maddie's costume. From the neckline, we wanted to take it over the bust into the waist, back out to the hip and then into the skirt line. Making sure that all of the skirt was positioned at the bottom hip. Because this was giving us the maximum amount of movement. We have lots and lots of crystals on the base, we need to be able to see that. We're mixing pearls, which are a peach colour. Then we've got transmission stones. We've got a peridot green and a gold. As we look at the costume, we think of it just being a gold base, but there's lots of tone and shade within it, which has given us lots of value on set. If I could change anything about the dress moving forward, if I could do it again, I think I would have dyed the fringe to a slightly deeper green so that it melted in with these bagged out pieces.