DREAMING OF A WHITE CHRISTMAS?

@foxweather

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SoundTikTok sound · original sound - foxweather

Promoted product

FOX Weatherfoxweather.com

Download FOX Weather: Daily Forecasts by Fox News Network, LLC on the App Store. See screenshots, ratings and reviews, user tips, and more apps like FOX Weather…

39 videos

Why it worked

The video leverages a highly seasonal and relatable topic (white Christmas) to provide immediate value, while using the FOX Weather brand to establish authority and drive app downloads.

Summary

A weather forecast map visualizes the statistical probability of a white Christmas across the United States based on 30 years of data. The video uses the FOX Weather branding to present this data and encourages users to download their app for further updates.

Structure

1Introduction of the white Christmas probability question
2Visual progression of the probability map across the US
3Highlighting specific cities and their likelihood of snow

Original caption

DREAMING OF A WHITE CHRISTMAS?: Here's what 30 years of data says about your chances. And with Super El Niño in charge this winter, your odds could go up or down depending on where you live. #FOXWeather #radar #forecast #snow #christmas #whitechristmas

More from @foxweather

Product placement

FOX Weather (a) acts: the video is a branded weather forecast product from the FOX Weather app, which the creator explicitly prompts users to download in the bio. Removing the branding would change the source and authority of the forecast, as it is a proprietary product of the FOX Weather service.