@biebersgoodside — 127x breakout

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And what about the sisters? Are your sisters that supportive too?

@biebersgoodside

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Why it worked

The clip leverages celebrity gossip and a relatable, humorous dynamic between famous sisters to drive engagement.

Summary

Kim Kardashian discusses with Seth Meyers how her sisters do not watch her new show, All's Fair, while Hailey Bieber does. She jokingly calls her sister Kendall a hater for questioning her interest in the show.

Structure

1Seth asks Kim if her sisters support her new show
2Kim admits her sisters do not watch her work
3Kim shares a story about Hailey Bieber and Kendall Jenner
4Kim jokes about Kendall being a hater

Product placement

All's Fair: A TV show that Kim Kardashian is starring in. It is the subject of the conversation as Kim discusses who watches it. Removing it would change the topic of the conversation. It acts as the central topic of the interview segment.

On-screen text

Kim sharing that Hailey Bieber is the only one who watches All's Fair 🥺

Transcript

And what about the sisters? Are your sisters that supportive too? I don't think they care or watch anything that I do. It's really nice when they reveal when family and friends reveal that they just don't watch. I don't think they care. I think like they're so busy. Everyone's just like kind of in their own world. Is that what they tell you, they're too busy? I went out the other night and it was like Kendall and Hailey and Hailey was like, I can't wait for your your new show, season two of All's Fair. And Kendall was kind of like, you watch? You know, and I was like, what a hater. Yeah. Yeah. And most critically acclaimed show you guys.