Pink lemonade Oxyshred has landed at Woolworths

@bethiakitaa

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285

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SoundTikTok sound · original sound - dj.lbeats

Promoted product

OxyShred Energy

Unlike other energy drinks, we’re designed to do more — our formula not only boosts your energy (without the crash!), but is a better - for - you option that also helps you burn fat and enhance your mood.

17 videos7 creators

Why it worked

The video leverages a popular product launch and local availability to create excitement, using a simple, relatable 'find' format that encourages viewers to visit the store.

Summary

The creator showcases the new Pink Lemonade flavor of OxyShred Energy drink, highlighting its availability at Woolworths. She films herself finding the product on the shelf and then enjoying it in her car.

Structure

1Creator introduces the new flavor
2Creator finds the product on a store shelf
3Creator shows the product in her car

Product placement

OxyShred Energy (a) ACTS: the creator holds, opens, and displays the product in a store and in her car to demonstrate its availability and flavor. Removing this would remove the entire purpose of the video. EHPlabs (a) ACTS: the brand is tagged in the caption and the product is their energy drink line. Woolworths (a) ACTS: the creator films the product on the shelf at this specific supermarket to show where it can be purchased.