“RACK”

@bbc

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SoundTikTok sound · original sound - bbc

Promoted product

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19 videos2 creators

Why it worked

The video uses a popular 'explainer' format to provide behind-the-scenes context for a show, which builds intrigue and encourages viewers to watch the series to understand the characters better.

Summary

Two actors from the show 'This City Is Ours' explain the slang terms used by the character Michael Kavanagh. The video serves as a promotional clip to encourage viewers to watch the series on BBC iPlayer.

Structure

1Actors introduce slang term 'Rack'
2Actors define 'Rack' in the context of the show
3Actors introduce slang term 'Estepona'
4Actors explain the meaning of 'Estepona' within the show's plot

Original caption

This lad's got everyone hooked 🔥 Watch #ThisCityIsOurs on BBC iPlayer. #MichaelKavanagh #JamesNelsonJoyce

More from @bbc

Product placement

BBC iPlayer: (a) ACTS — it is the platform where the show is hosted and the CTA directs the viewer to watch the show there. Removing it would change the video's purpose as a promotional clip for the service. This City Is Ours: (a) ACTS — it is the subject of the show being promoted, with clips shown and discussed. Removing it would change the video's purpose.

Call to action

Watch #ThisCityIsOurs on BBC iPlayer.

On-screen text

TRENDING THIS CITY IS OURS GOT US TALKING LIKE MICHAEL KAVANAGH “RACK” “ESTEPONA”

Transcript

Rack. I know what this means. I bet you know what this means. Yeah, I do know what it means, but... it could get me into trouble! It could mean a few different things! OK, we'll rack him. Means you're gonna beat ‘em up. Interrogate, with a little bit of violence. ESTEPONA! Where Davey is... Yeah, Davey's gone to Estepona. ...which means he's dead, but we don't wanna say he's dead. Yeah, he's gone to Estepona, don't worry too much. He'll phone you, you don't phone him.