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All breakouts
17.5Silent UGCContrarian hookB2B
Hook
2018 (Them: "Don't start a business. Too risky")
@cormacgray
36.7K followers · usually 8.6K views a post
Views
145.0K
Likes
10.1K
Comments
60
Shares
55
Why it worked
The video leverages the 'before and after' trend to build social proof and authority, making the creator's mentorship services feel like a natural outcome of their proven success.
Summary
The video uses a before-and-after contrast to show the creator's growth from 2018 to 2021, highlighting their success in business and entrepreneurship. It serves as a personal branding piece to establish authority and drive traffic to their agency growth services.
Structure
- 1Presenting the 2018 doubt
- 2Transitioning to 2021 success
- 3Showcasing professional milestones
- 4
Original caption
3 years 🤯 #motivation #business #fyp #ecommerce #shopify #smallbusinesstiktok #ecommercetips #office #shopifytips
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