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The Agency Mentorseen in 15 videos →https://theagencymentor.com.au/agency-audit-and-growth-call ↗
17.5Silent UGCContrarian hook
Hook
2018 (Them: "Don't start a business. Too risky")
@cormacgray
36.7K followers · usually 8.6K views a post
Views
145.0K
Likes
10.1K
Comments
60
Shares
55
Selling · Agency / Service
Why it worked
The video leverages the 'before and after' trend to build social proof and authority, making the creator's mentorship services feel like a natural outcome of their proven success.
Summary
The video uses a before-and-after contrast to show the creator's growth from 2018 to 2021, highlighting their success in business and entrepreneurship. It serves as a personal branding piece to establish authority and drive traffic to their agency growth services.
Structure
- 1Presenting the 2018 doubt
- 2Transitioning to 2021 success
- 3Showcasing professional milestones
- 4Establishing authority
Product placement
The creator's personal brand and success story are used to promote their agency mentorship services linked in the bio.
On-screen text
2018 (Them: "Don't start a business. Too risky")
2021 (Me: Living my dream life)
Original caption
3 years 🤯 #motivation #business #fyp #ecommerce #shopify #smallbusinesstiktok #ecommercetips #office #shopifytips
More from @cormacgray
Their other posts in the index, biggest breakout first.
