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5.0Talking HeadHow-To hook
Hook
how to make your pinned post more valuable
@thestevenmellor
127.1K followers · usually 21.0K views a post
Views
99.4K
Likes
5.8K
Comments
36
Shares
329
Why it worked
The video uses a visual, sketch-based format to explain a content strategy, making it engaging and easy to understand. It offers a clear alternative to a common practice, promising increased audience value.
Summary
This video explains how to make pinned posts more valuable by shifting the perspective from showcasing best posts to providing value to the audience. It suggests using pinned posts to share quick wins, how-to strategies, and offers that solve audience problems.
Structure
- 1Introduce the common mistake of pinning best posts
- 2Propose flipping the perspective to provide audience value
- 3Explain the three types of valuable content: quick wins, how-to strategies, and offers
- 4Connect these content types to solving audience problems
Product placement
The video uses a sketch of a social media profile to illustrate a strategy for creating valuable pinned posts, implying this strategy is taught within the "Instagram Income Lab" course promoted via the creator's bio link.
On-screen text
PINNED POSTS STRATEGY
TO BUILD YOUR BRAND
STAY UNTIL THE END TO
SCREENSHOT A FULL LIST
OF IDEAS
THIS SPACE
REFERRED TO AS
"ABOVE THE FOLD"
THESTEVENMELLOR
FOLLOWING MESSAGE
BEST POST
BEST POST
BEST POST
how to make your pinned post more valuable
WHAT HELPS
YOUR IDEAL
FOLLOWER
Build Value +
Rapport!
QUICK
WIN
LONGER
HOW-TO
STRATEGY
OFFERS
let's flip that and see how we can provide the most
value to our audience
you do this by sharing a quick win
a how to strategy
and then sharing your offers
that will help them solve their problems
PRO TIP
YOU DON'T
NEED TO CREATE
ALL 3 SPACES
FOLLOW
@THES
FOR MO
Original caption
How to make your pinned content 3x more valuable with one simple perspective shift. #marketingstrategy #contentstrategy #tiktokstrategy #growthhack #sketchbook #marketingtips
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