@thestevenmellor — 5x breakout

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how to make your pinned post more valuable

@thestevenmellor

127.0K followers · usually 21.0K views a post

Views

99.4K

Likes

5.8K

Comments

329

Promoted product

Instagram Income Labhttps://www.skool.com/100k-creator-9505/about ↗

Why it worked

The video uses a visual, sketch-based format to explain a content strategy, making it engaging and easy to understand. It offers a clear alternative to a common practice, promising increased audience value.

Summary

This video explains how to make pinned posts more valuable by shifting the perspective from showcasing best posts to providing value to the audience. It suggests using pinned posts to share quick wins, how-to strategies, and offers that solve audience problems.

Structure

1Introduce the common mistake of pinning best posts
2Propose flipping the perspective to provide audience value
3Explain the three types of valuable content: quick wins, how-to strategies, and offers
4Connect these content types to solving audience problems

Product placement

The video uses a sketch of a social media profile to illustrate a strategy for creating valuable pinned posts, implying this strategy is taught within the "Instagram Income Lab" course promoted via the creator's bio link.

On-screen text

PINNED POSTS STRATEGY TO BUILD YOUR BRAND STAY UNTIL THE END TO SCREENSHOT A FULL LIST OF IDEAS THIS SPACE REFERRED TO AS "ABOVE THE FOLD" THESTEVENMELLOR FOLLOWING MESSAGE BEST POST BEST POST BEST POST how to make your pinned post more valuable WHAT HELPS YOUR IDEAL FOLLOWER Build Value + Rapport! QUICK WIN LONGER HOW-TO STRATEGY OFFERS let's flip that and see how we can provide the most value to our audience you do this by sharing a quick win a how to strategy and then sharing your offers that will help them solve their problems PRO TIP YOU DON'T NEED TO CREATE ALL 3 SPACES FOLLOW @THES FOR MO

Original caption

How to make your pinned content 3x more valuable with one simple perspective shift. #marketingstrategy #contentstrategy #tiktokstrategy #growthhack #sketchbook #marketingtips