BUT WE'RE GOING TO PRIORITIZE SMALLER CRATERS

@thestevenmellor

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Selling · Course / Info

Instagram Income Lab

https://www.skool.com/100k-creator-9505/about ↗

Why it worked

The video provides actionable advice and a clear plan for content creators, leveraging the perceived advantage of smaller creators and offering a structured approach to growth and monetization. The creator's own bio link directly leads to their product, making it easily accessible.

Summary

This video outlines a "Small Creator Plan" focusing on consistent content creation and experimentation. It details strategies for reels, captions, and hashtags, suggesting a two-week testing phase followed by doubling down on successful content.

Structure

1Introduction to prioritizing smaller creators
2Action plan: 1 reel & 8 stories per day
3Reel strategy: experiment with styles and audio
4Caption and hashtag strategy
5Two-week test phase, then double down on what works
6Call to action to learn more about monetization

Product placement

The video promotes the creator's own course, "Instagram Income Lab," which is linked in their bio. The content itself is a strategy guide for content creators.

Original caption

Smaller creators have an unfair advantage now… make more video! #contentcreator #contentcreators #growthhack #marketingtips #socialmediamarketing #videotips

More from @thestevenmellor

Their other posts in the index, biggest breakout first.

Call to action

Stick around because I'll teach you how to grow and monetize your page.

On-screen text

BUT WE'RE GOING TO PRIORITIZE SMALLER CRATERS Small Creator Plan @mosseri "we're favoring small creators." ACTION PLAN 1 Reel Per Day 8 Stories Per Day -> Growth -> Community 1 REEL PER DAY • Experiment w/ STYLES • RAW - NO FANCY EDITS • Experiment w/ AUDIO (trending or original audio) STYLES • Direct to Cam • Memes • Remix • Q+A replies • Whiteboard • Sketch • Screen Rec. • Record Monitor • Lip Sync 2 CAPTIONS • KEEP IT SHORT • THINK KEYWORDS 3 HASHTAGS • 5 HASHTAGS • RELEVANT • THINK KEYWORDS [WEEKS 1 & 2] 14 VIDEOS -> TEST + TRY -> DON'T WORRY ABOUT PERFORMANCE [WEEKS 3 & 4] 14 VIDEOS -> DOUBLE DOWN ON WHAT WORKS -> PICK THE BEST + DO MORE OF THOSE @thestevenmellor

Transcript

BUT WE'RE GOING TO PRIORITIZE SMALLER CRATERS OVER BIGGER CRATERS Small Creator Plan @mosseri "we're favoring small creators." ACTION PLAN 1 Reel Per Day 8 Stories Per Day -> Growth -> Community 1 REEL PER DAY • Experiment w/ STYLES • RAW - NO FANCY EDITS • Experiment w/ AUDIO (trending or original audio) STYLES • Direct to Cam • Memes • Remix • Q+A replies • Whiteboard • Sketch • Screen Rec. • Record Monitor • Lip Sync 2 CAPTIONS • KEEP IT SHORT • THINK KEYWORDS 3 HASHTAGS • 5 HASHTAGS • RELEVANT • THINK KEYWORDS [WEEKS 1 & 2] 14 VIDEOS -> TEST + TRY -> DON'T WORRY ABOUT PERFORMANCE [WEEKS 3 & 4] 14 VIDEOS -> DOUBLE DOWN ON WHAT WORKS -> PICK THE BEST + DO MORE OF THOSE @thestevenmellor Do this and you'll have months worth of content. And then just keep doubling down on what works. If you enjoyed this, stick around because I'll teach you how to grow and monetize your page.