HOW TO GET MORE FOLLOWERS PER VIDEO

@thestevenmellor

127.1K followers · usually 21.0K views a post

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Selling · Course / Info

Instagram Income Lab

https://www.skool.com/100k-creator-9505/about ↗

Why it worked

The video provides a clear, actionable strategy (mid-roll CTA) with a visual aid (graph) that is easy to understand and implement, directly addressing a common pain point for content creators: gaining more followers.

Summary

This video explains how to increase followers per video by strategically placing a call to action (CTA) earlier in the video, around 5-7 seconds in, after the hook and interest but before the main value. This mid-roll CTA strategy is presented as a way to improve follower acquisition without increasing content creation time.

Structure

1Introduction to getting more followers per video
2Explaining the concept of a mid-roll CTA
3Demonstrating the placement of the CTA on a retention graph
4Identifying the optimal time for the CTA (5-7 seconds)
5Stating the formula: Hook + Interest + CTA + Value

Product placement

The video promotes a course called "Instagram Income Lab" hosted on Skool, which is accessed via a bio link. The content itself discusses a strategy for increasing followers on social media platforms, implying the course teaches these strategies.

More from @thestevenmellor

Their other posts in the index, biggest breakout first.

Call to action

Don't forget to screenshot + hit that plus button

On-screen text

HOW TO GET MORE FOLLOWERS PER VIDEO FOR: COACHES FOR: CREATORS FOR: SERVICE PROVIDERS RETENTION RATE START HOOK + INTEREST CTA TIME VALUE PLACE YOUR CTA HERE 50% RETENTION RATE END USE A MID-ROW CTA DON'T FORGET TO SCREENSHOT + HIT THAT PLUS BUTTON PLACE YOUR CTA AFTER THE HOOK + INTEREST BUT BEFORE THE VALUE OF THE CONTENT PRO TIP: AIM FOR 50% RETENTION

Transcript

Here's how to get more followers per video. And why this one change won't cost you any more time. And if you haven't yet, make sure to hit that plus button for more content strategy. So, all we're doing is a mid-roll C-T. We're taking the call to action at the end of the video and moving that to the front. And you want to pick the point in your videos where most of your audience watches. For me, this is about 5 to 7 seconds into the video. And the formula is, hook and interest, called action, then value.