STEAL THIS CONTENT STRATEGY

@thestevenmellor

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Selling · Course / Info

Instagram Income Lab

https://www.skool.com/100k-creator-9505/about ↗

Why it worked

The video uses a clear, visually appealing diagram (a funnel) to explain a content strategy, making complex information easy to digest. The creator's bio link directly leads to their product, creating a seamless path for interested viewers.

Summary

This video outlines a content strategy funnel, starting with exposure through short-form video, moving to connection via educational content, nurturing through stories and lives, and finally closing sales through DMs and emails. The strategy aims to convert viewers into buyers and superfans.

Structure

1Exposure through short-form video
2Connection through educational content
3Nurture through stories and lives
4Close sales through DMs and emails
5Convert viewers into buyers and superfans

Product placement

The video promotes the creator's own content strategy course, "Instagram Income Lab," which is linked in their bio. The strategy itself is presented as the product.

Call to action

This should help convert your viewers into followers / buyers through content

Original caption

Steal this content strategy 🚀 #contentstrategy #sketchbook #growthhack #productivity #marketingtips #marketingstrategy

More from @thestevenmellor

Their other posts in the index, biggest breakout first.

On-screen text

STEAL THIS CONTENT STRATEGY by @thestevenmellor TYPE ORGANIC PAID ACTION 1. EXPOSURE min. 1 POST/DAY SHORT FORM VIDEO REELS, TIKTOKS SHORTS, VIRAL TRENDS 2. CONNECTION HIGH VALUE POSTS EDUCATIONAL REPLY TO EVERYONE 3. NURTURE FEED CONTENT ENGAGE IN COMMENTS NURTURE THRU DM'S POST TARGETED STORIES MOVE TO EMAIL LIST 4. CLOSE STORIES, LIVES AUDIO, PODCASTS EXCLUSIVE CONTENT DM'S, CALLS, EMAILS SHOW THE TRANSFORMATION 1/ exposure - use short form video 2/ connection - education through content 3/ nurture - Lives, Stories, etc to build authority in real time 4/ Convert - DMs, emails and 1:1 solutions to build that relationship VIEWER BUYER/FAN SALE This will help convert your viewers into followers / buyers through content FOLLOW SUPERFANS

Transcript

At the top we have exposure. Now the fastest way to do this is with short form video like reels, TikToks, shorts, viral trends. And how do you build a deeper connection with your audience? It's through education through content. Next up is nurturing. You're gonna do this through stories, lives, audio, podcasts, anywhere where you can show your expertise. Finally, you're gonna close. This is through DMs, emails and 1:1 solutions to build that relationship. This should help convert your viewers into buyers and give you a nice content strategy.