Why it worked
The video provides actionable, easy-to-understand advice on a relevant topic (Instagram SEO) using a clear visual format (a mind map). The creator breaks down a complex subject into digestible components, making it highly shareable and valuable for content creators.
Summary
This video explains how to optimize Instagram videos for SEO by focusing on elements like title, on-screen text, captions, descriptions, cover photos, and audio. By making these elements keyword-rich, creators can improve their content's searchability and recommendations on the platform.
Structure
- 1Introduce Instagram SEO update
- 2Explain key optimization areas (Title, On-Screen, Captions, Description, Cover, Audio)
- 3Detail how to optimize each area
- 4Emphasize keyword richness for searchability
- 5Call to action to follow for more content
Call to action
make sure you follow for more
On-screen text
INSTAGRAM UPDATE
HOW TO
OPTIMIZE YOUR VIDEO
FOR SEO
TITLE
WRITE YOUR
HOOK HERE
ON SCREEN
* TECHNICALLY
THERE ARE 6
5 WAYS TO USE
SEO IN YOUR
VIDEOS
STEVEN MELLOR
@THESTEVENMELLOR
AUDIO
SPOKEN DIRECT
VOICE OVER
TEXT-TO-SPEECH
CAPTION
USE YOUR
HOCK IN THE
CAPTIONS
COVER
COVER PHOTO
OR THUMBNAIL
DESCRIPTION
USE HOOK HERE
HOW TO OPTIMIZE YOUR
VIDEOS FOR SEO
THESE ARE ALL PLACES
YOU CAN MAKE KEYWORD RICH
AND OPTIMIZE FOR SEO
AND IF YOU LIKE THIS CONTENT
MAKE SURE YOU FOLLOW FOR MORE