IF YOU LOOK AT THE PRICE

@lewismorganuk

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Promoted product

Bugatti Chiron

Highly advanced technologies and innovative solutions for a superlative hyper sports car.

3 videos3 creators

Why it worked

The video leverages the aspirational nature of luxury cars and discusses their investment potential, tapping into a common interest in high-value assets and market dynamics.

Summary

The speaker discusses the fluctuating prices of Bugatti Chirons, noting they were previously sold under cost price and are now appreciating due to supply and demand. The conversation shifts to considering an Enzo if spending a similar amount on a car.

Structure

1Chiron price a year ago
2Under cost price
3Current price range
4Sold below list price
5

Original caption

What car you buying if you had 2.5m? #cars #supercar #bugatti #ferrari

More from @lewismorganuk

Product placement

Bugatti Chiron: ACTS - a luxury car whose price and resale value is discussed. Removing it would change the video's topic. The Lewis Morgan Podcast: APPEARS - a logo/watermark in the bottom left corner. Removing it would not change the video's content. Titleist: APPEARS - a logo on a hat. Removing it would not change the video's content. Enzo: ACTS - a luxury car whose price is discussed. Removing it would change the video's topic.

On-screen text

IF YOU LOOK AT THE PRICE OF A CHIRON A YEAR AGO, THEY WERE WELL UNDER COST PRICE. SO A CAR WOULD COST TWO AND A HALF MILLION, 2.7 DEPENDING ON SPEC. I'VE HAD THEM AT 2.1M - 2.2M POUND BEHIND LIST. BUT RECENTLY, SUPPLY AND DEMAND IS GONE UP. IF I'M SPENDING TWO TWO AND HALF MILLION ON A CAR AN ENZO.

Transcript

If you look at the price of a Chiron a year ago, they were well under cost price. So a car would cost two and a half million, 2.7 depending on spec. I've had them at 2.1M - 2.2M pound behind list. But recently, supply and demand is gone up. If I'm spending two two and half million on a car an Enzo.