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Hook
When someone outside tiktok tells me my videos go too fast but then I remember this Forbes article and that the average watch time on tiktok is 4 secs because we have the attention span of a goldfish now
@jennvlz
7.5K followers · usually 805 views a post
Views
2.8K
Likes
48
Comments
3
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1
Why it worked
The video taps into a widely relatable creator pain point and uses a provocative, memorable analogy (goldfish attention span) to explain a common platform dynamic.
Summary
The creator reflects on the short attention spans of TikTok users, referencing a Forbes article that states the average watch time on the platform is only 4 seconds, comparing it to the attention span of a goldfish. She acknowledges that this short attention span can be a trigger for content creators.
Structure
- 1Creator receives feedback about videos being too fast
- 2Recalls a Forbes article about TikTok's short attention spans
- 3Mentions the average watch time is 4 seconds
- 4Compares attention span to a goldfish
- 5Acknowledges this can be a trigger for creators
Product placement
Forbes: merely APPEARS - a corner watermark, removing it would not change what happens in the video.
On-screen text
When someone outside tiktok tells me my videos go too fast but then I remember this Forbes article and that the average watch time on tiktok is 4 secs because we have the attention span of a goldfish now
Original caption
#contentcreation #attentionspanofagoldfish
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