The editing arms race has gone too far.

@clearerthanthiswithada

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Why it worked

The video taps into a shared, relatable frustration regarding modern social media consumption, encouraging viewers to comment and validate the creator's experience.

Summary

The creator discusses the trend of hyper-fast video editing on TikTok and how it negatively impacts their viewing experience. They express frustration with the overstimulation caused by these rapid cuts and ask if others share this sentiment.

Structure

1State the premise about fast editing
2Describe a personal experience of feeling overstimulated
3Identify the trend as an epidemic on social media
4Ask the audience for their perspective

On-screen text

The editing arms race has gone too far

Transcript

The editing arms race has gone too far. I mean, who else thinks that editing on TikTok has literally gone too far? So, I saw this video the other day and I don't think any scene lasted for more than a second. And I actually had to scroll away because of how overstimulated I was and I eventually exited the app. But this is something that I'm noticing in a kind of epidemic, and that is endemic to TikTok and a lot of other social media platforms. And I'm wondering if anyone else has noticed this, is irritated by it, or if it's just me.