if you're seeing this it's probably bc you're a design-obsessed, creative, introverted, city-dweller with gr8 taste dreaming of a peaceful, curated life. You're alone but not lonely, but also want to find others who cultivate the same lifestyle 🍃 Let's be friends! 🍒

@studiocloclo

17.1K followers · usually 2.5K views a post

Views

92.0K

Likes

5.1K

Comments

251

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36

Why it worked

The video uses highly specific, identity-based labeling to make the viewer feel seen and understood, which encourages high engagement and community building.

Summary

A creator shares a relatable message on screen about being an introverted city-dweller while sitting on a subway train. The video aims to build community among like-minded people who value a quiet, curated lifestyle.

Structure

1Identify target audience via on-screen text
2Show creator sitting on a subway train
3Voiceover expresses desire for solitude
4Call to action for community connection

Call to action

Let's be friends!

On-screen text

if you're seeing this it's probably bc you're a design-obsessed, creative, introverted, city-dweller with gr8 taste dreaming of a peaceful, curated life. You're alone but not lonely, but also want to find others who cultivate the same lifestyle 🍃 Let's be friends! 🍒

Transcript

I don't want anyone to call me on the phone. I don't want anybody to text me. I don't want to speak to anybody.