how much are you going to spend at Woodbury outlets today??

@studiocloclo

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Why it worked

The video uses a relatable 'before and after' format that taps into the common experience of overspending while shopping, making it highly shareable and engaging.

Summary

Three friends are asked how much they plan to spend at the Woodbury Common Premium Outlets before shopping, and then asked again how much they actually spent after shopping. The video highlights the difference between their initial budgets and their final spending.

Structure

1Ask friends for their shopping budget
2Friends state their planned spending amounts
3Show friends after shopping
4Ask friends for their actual spending amounts
5Friends reveal their final spending totals

On-screen text

how much are you going to spend at Woodbury outlets today?? NITA: $400 SONAL: $200 CHLOE: $400 NITA: $400 SONAL: $600 CHLOE: $150

Transcript

Nita: how much are you going to spend at Woodbury outlets today?? Nita: $400. Sonal: how much are you going to spend at Woodbury outlets today? Sonal: $200. Chloe: how much are you going to spend at Woodbury outlets today?? Chloe: $400. Nita: how much did you spend today? Nita: $400. Sonal: how much did you spend today? Sonal: $600. Chloe: how much did you spend today? Chloe: $150.

Original caption

still thinking about the @Sandro Paris and @Stuart Weitzman outlets #woodburycommon #woodburycommons #howmuchareyouspending #nycshopping @neets @woodburycommonpo