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All breakouts
27.9Talking HeadStory Open hookLifestyle
Hook
recording myself every time I want to buy something this week
@studiocloclo
17.1K followers · usually 2.5K views a post
Views
68.8K
Likes
6.8K
Comments
64
Shares
260
Why it worked
The video uses a relatable 'shopping wish list' format that encourages engagement through shared consumer interests and aesthetic curation.
Summary
The creator shares a list of fashion and lifestyle items she wants to purchase throughout the week. She displays images of each product while narrating the list.
Structure
- 1Introduction of the shopping list concept
- 2Rapid-fire display of fashion items
- 3Display of beauty and home accessories
- 4Closing of the list
Product placement
The creator displays screenshots of various products from different brands including Kujten, Arc'teryx, Glossier, Miu Miu, T3 Micro, Chan Luu, and Gelato Pique.
Original caption
we are all wearing scraps of cashmere around our neck yes? items mentioned: @KUJTEN cashmere scarf @Arc’teryx carrier 45 tote @Glossier pink tumblr that always sells out immediately @Lily Allen @Miu Miu polka dot puffer worn on west end girl @T3 Micro aire 260 Chan Luu Lisbeth earrings @GELATO PIQUE USA pajamas #shoppingwishlist #trianglescarf #coolgirlwishlist #nycfashion #kujten
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