Here's the story about how I went from nearly cancelling my wedding to building a multi-million dollar brand.

@trip.drinks

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SoundTikTok sound · Happy Days

Promoted product

TRIP

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9 videos3 creators

Why it worked

The video uses a compelling personal narrative ('founder story') that connects a high-stakes emotional event (a wedding) to the product's origin, building brand trust and authenticity.

Summary

The founder of the CBD brand TRIP shares the origin story of how her husband's injury and subsequent recovery using CBD inspired them to start their company. The video highlights their journey from a living room startup to a successful multi-million dollar brand.

Structure

1Introduction to the founder and the brand
2The inciting incident: husband's injury before the wedding
3The discovery of CBD as a solution
4

Original caption

The real TRIP story #originstory #founderstory #foundertok #takeatrip #tripdrinks #startup #startuplife

More from @trip.drinks

Product placement

The product TRIP (CBD drinks) is shown throughout the video in various settings, including billboards, posters, and being held by the founders.

Call to action

Stay tuned to hear how we did it.

On-screen text

Here's the story about how I went from nearly cancelling my wedding to building a multi-million dollar brand. I'm Liv & this is Dan no plan to launch my own business knee surgery not only was he walking but he was dancing all night long the experience transformed our lives TRIP, the UK's Only Crown-Approved CBD Brand, Expands Across the Pond UNDER 30 EUROPE 2022 Bootstrapped, we launched the business with family out of our living room. I can't believe that building a multi-million dollar business could be this much fun. Stay tuned to hear how we did it.

Transcript

Here's the story about how I went from nearly cancelling my wedding to building a multi-million dollar brand. I'm Liv and this is Dan. I'm the founder of TRIP and this is my co-founder and husband Dan. Five years ago I had no plan to launch my own business. Weeks before our wedding, Dan broke his leg and had to have knee surgery. He was told he wouldn't be able to walk down the aisle. Taking CBD a few weeks later, not only was he walking, but incredibly he was dancing all night long. The experience transformed our lives and blown away, we wanted to share CBD with the world. Bootstrapped, we launched the business with family out of our living room. I can't believe that building a multi-million dollar business could be this much fun. Stay tuned to hear how we did it.