Hi guys, I'm Liv, the founder of TRIP, the number one CBD brand here in the UK.

@trip.drinks

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SoundTikTok sound · original sound - kilxaz

Promoted product

TRIP

Choose from over 1.2 million hotels in more than 200 countries, 30 million real guest reviews. Book flights to over 5,000 destinations worldwide. 24/7 Customer Service.

9 videos3 creators

Why it worked

The video leverages the founder's personal authority and a high-value, relevant partnership to create a compelling incentive for customers to purchase.

Summary

The founder of the CBD brand TRIP announces a new partnership with the meditation app Calm. She explains that customers can receive a free Calm subscription with any purchase made on the TRIP website.

Structure

1Founder introduces herself and her brand
2Explains the brand's mission of creating calm
3Announces the partnership with Calm
4Provides the offer details for customers

Product placement

Original caption

Get a free @Calm subscription with any purchase on our site ☁️✨ #takeatrip #findyourcalm #tripdrinks

More from @trip.drinks

Call to action

Purchase on our site to get a free subscription.

On-screen text

Our founder Liv on TRIP x Calm ☁️

Transcript

Hi guys, I'm Liv, the founder of TRIP, the number one CBD brand here in the UK. We exist to create moments of calm in the everyday chaos and I am so excited to share with you we just launched our brand new partnership with the leading meditation app, Calm. So that for every TRIP purchase on our site, you can get a free subscription.