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Hook

Their other posts in the index, biggest breakout first.
THERE'S 5 REASONS CUSTOMERS DON'T BUY. no money, no time, no need, no urgency, no trust. everything falls into those category. it's never about the MONEY. it's never about PRICE. have you ever bought something that cost just a little bit more but you bought it from somebody you TRUST, right? we've all done that. it's never about TIME. Show me the value, I'll make the time. Tell me I NEED it, and that's not enough. the key phrase here is URGENCY, see. our job as salespeople is to create a SENSE OF URGENCY and sometimes the customer doesn't see it. they're so focused on price they don't see how bad they need it.