Hook

Can you please sell me this pen? The whole sell me this pen narrative, it's really it's a test that you give to a salesman to see if they really understand what selling is all about. The pen is like the youth visit for any product, right? If you ask someone who's not a professional, they'll start actually trying to sell you a pen. The only one rational thing you could do when someone says sell me this pen is to start asking them questions. The key to selling is to find out what are your clients needs, values, do they need? And you'll get to fill that need. So you ask questions. If I ask someone, hey, so how long you been in the market for pen? They say, oh, I'm not looking for a pen. Have a nice day. I don't sell people the things because the biggest mistake is to try to sell to everybody. I ask pointed questions to identify what type of pens you've used in the past, how much money you have. And then when I'm done asking my questions, and I know, well, based on what you said to me, this pen is the perfect if you let me tell you why.
Their other posts in the index, biggest breakout first.