BLACKOUT on a SATURDAY

@ali.afnan

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Lucky Ladseen in 6 videos →luckylad.co ↗

Why it worked

The video effectively uses a relatable "night out" scenario and a personal "guinea pig" approach to test a product. The use of a wearable device (Oura Ring) to provide objective data alongside subjective feelings adds credibility and visual interest, making the "native mention" of the gummies more impactful.

Summary

The creator tests their new, stronger hangover recovery gummies by consuming them after a night of drinking and tracking their recovery metrics using an Oura ring. The video shows the gummies' effectiveness by comparing sleep and readiness scores before and after taking them.

Structure

1Introduction to the "Blackout on a Saturday" theme
2Creator introduces their new, stronger hangover recovery gummies
3Creator uses themselves as a test subject, charging their Oura ring for tracking
4Demonstration of the gummies' effects through sleep and readiness scores
5Comparison of scores and creator's subjective feeling of recovery

Product placement

Original caption

Using myself as a guinnea pig to test how well my hangover recovery gummies actually work #founderstory #buildingabrand #cpg #dtc #hangovers #hangover #hangovercure

More from @ali.afnan

Their other posts in the index, biggest breakout first.

Tostitos: appears as a bag of chips and chips on a table. Removing it would not change what happens in the video. Oreo: appears as a cookie on a table. Removing it would not change what happens in the video. Martini & Rossi: appears as a bottle on a bar cart. Removing it would not change what happens in the video. Whiskey bottle (brand unclear): appears as a bottle on a bar cart. Removing it would not change what happens in the video. Rum bottle (brand unclear): appears as a bottle on a bar cart. Removing it would not change what happens in the video. Monin syrup bottle: appears as a bottle on a bar cart. Removing it would not change what happens in the video. Vodka bottle (brand unclear): appears as a bottle on a bar cart. Removing it would not change what happens in the video. Various small dropper bottles (brands unclear): appear on a bar cart. Removing them would not change what happens in the video. Lucky Lad Hangover Recovery Gummies: are shown being held by the creator and discussed as a product. The creator states they made them and are testing their effectiveness. Removing them would change what happens in the video. Oura Ring: is shown being charged and discussed in relation to sleep tracking. The creator states they use it to track their recovery. Removing it would not change what happens in the video. Red Bull: appears as a can next to a water bottle. Removing it would not change what happens in the video. Water bottle (brand unclear): appears next to a Red Bull can. Removing it would not change what happens in the video.

On-screen text

BLACKOUT on a SATURDAY MADE MY RECOVERY GUMMIES THATS SO MYSELF TO CAN MY LIKE FAMOUS TOSTITOS KNOW THE OUT Later t FEELING PRETTY ROUGH LETS LOOKS HONESTLY PRETTY CONTACTS REGULAR HUNGOVER SLEEP PRETTY FOR THINGS DO HAPPY

Transcript

Come with me to blackout on a Saturday. I just made a new formula for my hangover recovery gummies that's twice as strong as the original one. So now I gotta use myself as a guinea pig to see how well they actually work. To prepare, all I need to do is charge my Oura ring so I can see exactly what my recovery looks like. Got things started with my world famous Tostitos. If you know, you know. Doing the "no favors" with the Espresso Martini, which is just a vodka Red Bull with good PR. Forgot to record the rest of my drinks. Hung out with a snake for a bit. Later that night, feeling pretty rough. Taking these two gummies before going to bed. Let's see how I feel. So I just woke up. Here's what it looks like. Honestly, pretty not bad. I feel pretty good. Contacts, regular hangover sleep. Pretty similar. For things, do deserve to feel as happy. I do right now, so I'm pretty happy. Good sign.