Loading video…
All breakouts
134Silent UGCPOV / Skit hook
Hook
when you still can't keep your cool seeing your brand display at Sephora
@laneycrowell
58.1K followers · usually 8.8K views a post
Views
1.2M
Likes
136.2K
Comments
261
Shares
137
Why it worked
The video leverages the 'founder-led' content trend, humanizing the brand by showing the genuine, relatable excitement of the creator seeing her hard work in a major retail space.
Summary
The founder of Saie beauty visits a Sephora store and films herself reacting to seeing her brand's display on the shelf. She pretends to be a regular customer while admiring her own products.
Structure
- 1Founder enters Sephora
- 2Founder approaches her brand display
- 3Founder pretends to be a regular customer
- 4Founder admires her own product display
Product placement
The video features the Saie brand display at Sephora, showcasing various products from the line.
On-screen text
when you still can't keep your cool seeing your brand display at Sephora
Original caption
No chill #saiebeauty #beautyfounder #cleanatsephora @Saie @sephora
More from @laneycrowell
Their other posts in the index, biggest breakout first.
