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13.2Silent UGCStory Open hook
Hook
but there's some place that she'd rather be
@laneycrowell
58.1K followers · usually 8.8K views a post
Views
114.4K
Likes
10.8K
Comments
43
Shares
311
Why it worked
The video uses a popular, relatable song and a 'behind-the-scenes' aesthetic to showcase the brand in a natural, non-intrusive way that feels like authentic employee content.
Summary
A woman is seen organizing and tidying up a Saie beauty product display at a Sephora store. She carefully adjusts the products to ensure the display looks perfect for the sale.
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Transcript, structure and on-screen text
4 beats and 1 lines of on-screen text — the parts you need to write your own version.
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Original caption
making sure the @Saie display is perfect for the @sephora sale 💜 #saiebeauty #sephora #sephorasale
More from @laneycrowell
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