"you're so creative"

@laneycrowell

58.1K followers · usually 8.9K views a post

Views

40.8K

Likes

3.8K

Comments

56

Shares

63

SoundTikTok sound · Go Go Juice

Promoted product

Saiesaiehello.com

Saie hello to super clean makeup. Built by beauty experts and inspired by you. Discover elevated essentials made of superhero ingredients for dewy, no-makeup makeup skin.

10 videos4 creators

Why it worked

The video leverages a common entrepreneurial struggle (rejection) and reframes it as a source of strength, making the founder's story relatable and inspiring. The "you're so creative" quote serves as a hook that hints at a deeper narrative of resilience.

Summary

The founder of Saie shares her story of overcoming rejection from investors to build her beauty brand. She highlights that the "you're so creative" feedback she received was actually a motivation to persevere.

Structure

1Founder introduces herself and her brand, Saie.
2She recounts being rejected by hundreds of investors.
3She frames the negative feedback as motivation.

Original caption

every no was more motivation to keep going @Saie 💜 #saiebeauty #beautyfounder #youresocreative #founderstory #saieglowysupergel

More from @laneycrowell

Product placement

Saie (beauty brand): ACTS - it is the brand being discussed and promoted by the founder. Removing it would change the video's subject. Saie (logo on posters): APPEARS - logos on the wall behind the speaker. Removing them would not change what happens in the video.