Loading video…
All breakouts
Saieseen in 8 videos →
4.7Talking HeadOther hook
Hook
"you're so creative"
@laneycrowell
58.1K followers · usually 8.8K views a post
Views
40.8K
Likes
3.8K
Comments
56
Shares
63
Selling · Other Product
Why it worked
The video leverages a common entrepreneurial struggle (rejection) and reframes it as a source of strength, making the founder's story relatable and inspiring. The "you're so creative" quote serves as a hook that hints at a deeper narrative of resilience.
Summary
The founder of Saie shares her story of overcoming rejection from investors to build her beauty brand. She highlights that the "you're so creative" feedback she received was actually a motivation to persevere.
Structure
- 1Founder introduces herself and her brand, Saie.
- 2She recounts being rejected by hundreds of investors.
- 3She frames the negative feedback as motivation.
Product placement
Saie (beauty brand): ACTS - it is the brand being discussed and promoted by the founder. Removing it would change the video's subject. Saie (logo on posters): APPEARS - logos on the wall behind the speaker. Removing them would not change what happens in the video.
On-screen text
you're so creative
thanks I was rejected by hundreds
of investors when I started Saie
Original caption
every no was more motivation to keep going @Saie 💜 #saiebeauty #beautyfounder #youresocreative #founderstory #saieglowysupergel
More from @laneycrowell
Their other posts in the index, biggest breakout first.
